SpokenHere Blog
Latest news, info, tips and insights into the
language industry
Cross Cultural Marketing Blunders
5 Shocking Examples of Big Companies Making Marketing Blunders in Foreign Markets When it comes to expanding your business to new markets (foreign OR domestic), local knowledge is priceless. This…
How To Translate Your Holiday Ads
Are your paid ad campaigns missing out on the non-native English speaking market? As audiences become more diverse for e-commerce as well as physical retailers, there are some key…
Context Matters!
Whether helping a customer or traveling to another country, cultural context could affect your communication If you’ve ever completely misunderstood what someone was trying to communicate because of something “you…
Language Localization: Getting Your Translation Project Right
Have you heard the one about an American exchange student just settled in London who was asked by his roommate to bring home some chips? If you are familiar at…
What Everyone Should Know Before Translating French
Many English speakers don’t fully grasp the importance of accent marks in other languages. Accent marks aren’t simply word decor, (although Noël does look pretty cool)! Each accent mark serves…
Why Italians Don’t Speak Latin
Two thousand years ago, Latin was the lingua franca (which is Latin, sort of, for “universal language”). From Spain to Romania, everyone understood at least enough Latin…
[Snack Video] How to Understand Swahili on the Phone
Have you ever done trigonometry….in Chinese? Built a house of cards in a wind tunnel? Gotten a millennial to put their mobile device down? Those things are…
[Translation 101] “Misunderstanding Down Under”
We’ve all seen those embarrassing mistranslations from all over the world of signs and consumer product packaging. The Internet is rife with these funny, real world…
5 Key Considerations for Effective Elearning Localization
Do you create great training content for your employees and customers? If you have a sizable population of learners whose native language is something other than English, you may be…